The summer of 2025 is officially owned by “K-Pop Demon Hunters” (a.k.a. KDHH) –
a Netflix original animated film that has taken the world by storm.
With a perfect blend of K-pop energy, traditional Korean motifs, and emotional storytelling,
this film has become more than just a hit — it’s a global cultural movement.
#1 Most-Watched Netflix Movie Ever
As of August 27, Netflix's official data shows that K-Pop Demon Hunters has hit
236 million views in 91 days, surpassing the previous #1 movie Red Notice.
While it currently ranks third overall (behind Squid Game and Wednesday Season 1),
there’s still time left in the tracking period — meaning it could become the most-watched Netflix title of all time.
Billboard Domination & Box Office Surprise
The film’s soundtrack is also smashing records:
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Lead track “Golden” topped the Billboard Hot 100
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A total of 8 songs from the OST made it onto the chart
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“Sing-along” special screenings in over 1,000 theaters in North America led the film to
top the U.S. box office, despite it not being a traditional theatrical release.
Traditional Korean Culture Goes Global
One of the key reasons behind KDHH’s success?
Its authentic use of Korean cultural elements — like shamans, tigers, hats ("gat"), and mythical symbols —
reimagined in a modern, fantasy-driven K-pop universe.
As a result, Korea’s National Museum of Korea is experiencing a massive spike in attendance:
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Over 4.18 million visitors in 2025 (as of August)
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Expected to surpass 5 million for the first time in its 80-year history
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Strong engagement from 20s–30s demographic
The movie has helped reinvigorate global interest in Korean heritage, beyond just food and music.
Nongshim’s Lucky Break – Accidental Marketing Jackpot
The success of KDHH also brought surprising benefits to Korean food brand Nongshim.
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In the film, ramen and snacks resembling Shin Ramyun and Shrimp Chips appear under parody names
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Fans quickly linked these to Nongshim products, prompting viral discussion
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Nongshim soon announced an official collaboration with KDHH
Now, special edition Shin Ramyun packages featuring KDHH characters are launching
in Korea, North America, Europe, and Southeast Asia — with no paid advertising involved.
Nongshim calls it “a gift from the fans” and a new model for organic, fandom-driven marketing.
Conclusion: KDHH Isn’t Just a Movie — It’s a Movement
K-Pop Demon Hunters has proven that a well-crafted animation can transcend genres, markets, and even cultural expectations.
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#1 Netflix movie
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Billboard and UK charts takeover
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Record-breaking museum attendance
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Unintentional brand collaborations
This is no longer just about entertainment — it’s a global moment for Korean content,
and KDHH is leading the charge as a cultural milestone of K-wave 3.0.
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